Frieze Seoul

Frieze Seoul launched in 2022 at COEX in Gangnam, Seoul, marking the first Frieze fair in Asia. Co-presented with Kiaf Seoul, it draws major international galleries alongside Korea's leading dealers, highlighting the country's dynamic arts infrastructure and growing collector base. Seoul's emergence as a global art hub—driven by K-culture, leading museums, and active institutional patronage—makes Frieze Seoul one of the most anticipated new fairs on the international calendar.